Discussion
Trying to nudge the adtech industry into more privacy-preserving models of online tracking by cutting our need to consent is flawed.
The Information Commissioner's Office (UK) is terrible at enforcing consent rules for adtech providers that run behavioural tracking as it stands.
So the ICO is offering a carrot with no stick 🤷♂️
#adtech #privacy #dataprotection #ICO #ukpolitics #ukpol #advertising
Trying to nudge the adtech industry into more privacy-preserving models of online tracking by cutting our need to consent is flawed.
The Information Commissioner's Office (UK) is terrible at enforcing consent rules for adtech providers that run behavioural tracking as it stands.
So the ICO is offering a carrot with no stick 🤷♂️
#adtech #privacy #dataprotection #ICO #ukpolitics #ukpol #advertising
Cookie consent rules aren't the biggest barrier to privacy-preserving advertising technologies being widely used.
Ads without personal data are often blocked from being traded by intermediaries in the market.
So lowering regulation instead of enforcement isn't the answer to tackle intrusive tracking.
#adtech #privacy #dataprotection #ICO #ukpolitics #ukpol #advertising
Relaxing cookie consent rules is unlikely to leverage change in the adtech industry towards non-intrusive online tracking.
There must be:
⚫ More effective and dissuasive action by the ICO to remove illegal advertising.
⚫ Enforce data protection.
⚫ Protect law-abiding market players from the unfair competition of adtech companies who violate our privacy.
#adtech #privacy #dataprotection #ICO #ukpolitics #ukpol #advertising
This is a forward thinking server running the Bonfire social media platform.
LGBTQA+ and BPOC friendly.
