Cookies feed the beast of targeted advertising 🍪

The Information Commissioner's Office (UK) wants the adtech industry to use less less-invasive forms of tracking by exempting them from cookie consent rules.

But will this stop the privacy-be-damned trade in our data to feed us adverts?

Our roundtable had its say ⬇️

https://www.openrightsgroup.org/blog/the-future-of-cookie-consent-and-the-risks-of-relaxing-online-tracking/

#adtech #privacy #dataprotection #ICO #ukpolitics #ukpol #advertising