Mandatory squircle-cide

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Every once in a while a post is made that must be celebrated, archived and lauded for the pithy zinger it is.

I am not arguing for maximalist icon designs anymore. However, there’s no denying that Apple used to have great icon designs (and icon designers). However, what’s clear is that Apple doesn’t believe it’s a meaningful value differentiator for them anymore and when you know that you are not putting in the investment to make that meaningful, of course you don’t want the rest of the world to surpass you and it becomes mandatory squircle-cide.

This isn’t limited to Apple though – this downslide seems more associated with “brand synergy”

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Adobe’s total lack of personality has some personality to it while it looks like Google just went – I am primary colors and Microsoft split the difference. Weirdly, given its novelty, Apple’s icons are the ones lacking complete recognition – other than Keynote, I wouldn’t recognize any of the other icons anywhere. Oh how the mighty have fallen.

Related, this is my absolute favorite Apple icon

I’ll miss you bud.