Cookies feed the beast of targeted advertising 🍪

The Information Commissioner's Office (UK) wants the adtech industry to use less less-invasive forms of tracking by exempting them from cookie consent rules.

But will this stop the privacy-be-damned trade in our data to feed us adverts?

Our roundtable had its say ⬇️

https://www.openrightsgroup.org/blog/the-future-of-cookie-consent-and-the-risks-of-relaxing-online-tracking/

#adtech #privacy #dataprotection #ICO #ukpolitics #ukpol #advertising

Relaxing cookie consent rules is unlikely to leverage change in the adtech industry towards non-intrusive online tracking.

There must be:

⚫ More effective and dissuasive action by the ICO to remove illegal advertising.

⚫ Enforce data protection.

⚫ Protect law-abiding market players from the unfair competition of adtech companies who violate our privacy.

#adtech #privacy #dataprotection #ICO #ukpolitics #ukpol #advertising

Cookie consent rules aren't the biggest barrier to privacy-preserving advertising technologies being widely used.

Ads without personal data are often blocked from being traded by intermediaries in the market.

So lowering regulation instead of enforcement isn't the answer to tackle intrusive tracking.

#adtech #privacy #dataprotection #ICO #ukpolitics #ukpol #advertising

Trying to nudge the adtech industry into more privacy-preserving models of online tracking by cutting our need to consent is flawed.

The Information Commissioner's Office (UK) is terrible at enforcing consent rules for adtech providers that run behavioural tracking as it stands.

So the ICO is offering a carrot with no stick 🤷‍♂️

#adtech #privacy #dataprotection #ICO #ukpolitics #ukpol #advertising

Baked into cookies are what we do on any given site. Trackers can then make guesses about who we are and what we're interested in.

These behavioural profiles are then auctioned off to advertisers in real time.

And so ads for what you've just looked at start to haunt you through the Internet.

#adtech #privacy #dataprotection #ICO #ukpolitics #ukpol #advertising

Cookies feed the beast of targeted advertising 🍪

The Information Commissioner's Office (UK) wants the adtech industry to use less less-invasive forms of tracking by exempting them from cookie consent rules.

But will this stop the privacy-be-damned trade in our data to feed us adverts?

Our roundtable had its say ⬇️

https://www.openrightsgroup.org/blog/the-future-of-cookie-consent-and-the-risks-of-relaxing-online-tracking/

#adtech #privacy #dataprotection #ICO #ukpolitics #ukpol #advertising

Apple Maps: AI-Powered Ads Planned, Raises User Experience Concerns

#Advertising #apple #artificialintelligence #maps #MarkGurman
https://blazetrends.com/apple-maps-ai-powered-ads-planned-raises-user-experience-concerns/?fsp_sid=158538

Apple Maps: AI-Powered Ads Planned, Raises User Experience Concerns

#Advertising #apple #artificialintelligence #maps #MarkGurman
https://blazetrends.com/apple-maps-ai-powered-ads-planned-raises-user-experience-concerns/?fsp_sid=158538

Apple Reportedly Moving Ahead with Ads in Maps App

https://www.macrumors.com/2025/10/26/apple-moving-ahead-with-ads-in-maps/

#HackerNews #Apple #Ads #Maps #Advertising #Tech #News

Apple Reportedly Moving Ahead with Ads in Maps App

https://www.macrumors.com/2025/10/26/apple-moving-ahead-with-ads-in-maps/

#HackerNews #Apple #Ads #Maps #Advertising #Tech #News

#infosecurity #infosec #bankofamerica

1/n I’ve been #hack ed and it gets worse.
It is fair to say that most, if not all of us, have had our personal information stolen in one or more hacks of institutions we do business with or trust with our personal information. When you combine what has been compromised with the #profiles that internet/web #advertising do, all it may take is a little #socialEngineering or #Phishing to open the door to #IdentityTheft The experience is miserable.

Read on for more info on what is happening to me right now…

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