"Calling it 'speed test data' dramatically undersells what is actually happening. Ookla captures more than 1,000 attributes per test. If you have given the app location access, it collects your precise GPS coordinates and links them to your home IP address, building a physical map of network locations tied to real households. 250 million consumer-initiated tests happen per month. That is 250 million data points per month from people who thought they were just checking their internet speed."