Kelloggs/Kellanova

In late 2023, Kelloggs became Kellanova for their US arm. Savvy consumers have been pressuring Kelloggs for decades to cease using deforestation palm oil. Yet they actually haven’t stopped this. From their website:

‘All of the palm oil that is used in our products is sourced from a combination of the Roundtable of Sustainable Palm Oil (RSPO) Certified Segregated supply chain, RSPO Mass Balance mixed-source supply and the purchase of Green Palm certificates.’

Read more: Kelloggs website

This phrasing above means absolutely nothing. In reality, Kelloggs’ supply chain continues to slash and burn thousands of hectares of forests and release mega-tonnes of carbon into the atmosphere. Kellogg’s is therefore involved in the killing thousands of endangered species. Once these animals are gone – they are gone for good. See research on Kelloggs’s palm oil sources including a PDF of their palm oil mills.

View Kelloggs/Kellanova’s recent palm oil deforestation

Data courtesy of Palm Watch, a multidisciplinary research initiative by the University of Chicago.

#Kelloggs/Kellanova uses so-called “sustainable” #palmoil yet still causes #deforestation and child slavery for #palmoil in their child-friendly #cereal 🥣 Fight back when you #Boycottpalmoil #Boycott4Wildlife @palmoildetect 🌴⛔️🧐🔥https://palmoildetectives.com/2021/02/09/kelloggs/

#Palmoil used by #Kelloggs’s brands is so-called “sustainable” yet it still causes #deforestation #ecocide #extinction and #indigenous landgrabbing. Fight back against the greenwash ☠️🧐🌴🤮⛔️ and #BoycottPalmOIl #Boycott4Wildlife @palmoildetect https://palmoildetectives.com/2021/02/09/kelloggs/

Global Witness October 2021 Report: Violence and death for palm oil connected to household supermarket brands (RSPO members)

“One palm oil firm, Rimbunan Hijau, [Papua New Guinea] negligently ignored repeated and avoidable worker deaths and injuries on palm oil plantations, with at least 11 workers and the child of one worker losing their lives over an eight-year period.

“Tainted palm oil from Papua New Guinea plantations was sold to household name brands, all of them RSPO members including Kellogg’s, Nestlé, Colgate, Danone, Hershey’s and PZ Cussons and Reckitt Benckiser”

The true price of palm oil: How global finance funds deforestation, violence and human rights abuses in Papua New Guinea – Global Witness, 2021

Kelloggs makes claims of sustainability for palm oil on their website. However these claims do not match what is happening on the ground. This is pure greenwashing.
The brand has a high ranking on the WWF Scorecard and has an RSPO certification. However this high ranking is greenwashing and this mega-brand is purchasing huge amounts of palm oil from four mills that are responsible for 44% of all deforestation: Jhonlin, Mulia Sawit, Tunas Baru Lampung and Peputra Group

Source: chain reaction research

Palm Oil Detectives thinks it is wise to boycott all Kelloggs sub-brands until it has been independently verified that they have stopped 100% of their deforestation activities throughout the world.

Sign a petition telling Kelloggs to stop deforestation!

Kelloggs own a vast global empire of cereal and food brands…

The most updated list of their stable of brands from their website includes:

All-Bran®
Apple Jacks®
Austin®
Bear Naked®
Carr’s®
Cheez-It®
Club®
Corn Pops®
Cracklin’ Oat Bran®
Crispix®
Eggo®
Froot Loops®
Frosted Mini-Wheats®
Gardenburger®
Honey Smacks®
Incogmeato™

Joybol
Jumbo Snax
Kashi®
Kellogg’s Frosted Flakes®
Kellogg’s Limited Edition
Kellogg’s Corn Flakes®
Kellogg’s Raisin Bran®
Krave®
MorningStar Farms®
Mueslix®
Nutri-Grain®
Pop-Tarts®
Pringles®
Pure Organic
Rice Krispies®
Smart Start®
Special K®
Toasteds®
Town House®
Zesta®

More Information

The Chain: Repeat Offenders Continue to Clear Forests for Oil Palm in Southeast Asia

Wikipedia

Kelloggs

Research: Palm Oil deforestation and its connection to retail brands